| 요약2 |
A life of a professional architect involves various types of communications dealing with different groups of people. This paper illustrates how the 'people' factor affects the contents and means of communication. A number of target groups, such as clients, in-house personnel, collaborating firms, civil petitioner, architectural community, media and the mass, are featured in case studies. The paper also calls for architects' elevated efforts to reach for the larger population beyond the classical, small percentage of highly selective 'clientele.' |