| 요약1 |
The purposes of this study are to describe the locational characteristics and to analyze the trade area of large-scale discount stores, which have grown very fast as a new type of retail shops in Korea. The location of large-scale discount store is largely based on where those customers live, where the accessibility is good, and where the suitable land is available. According to the result of the statistical analysis, 83% of the spatial variation of large-scale discount stores is explained by demographic-economic factor.
In the last section, the trade area for each large-scale discount store in Pundang-Gu, Songnam-Shi is delimited based on the criteria such as shopping behavior of customers, shuttle bus route and the strategic area boundary of the each large-scale discount store. They have different size of the trade area and the trade area for E-mart is the largest among them. Further, using GIS techniques, spatial interaction model is applied to delimit the trade area for each large-scale discount store. The output of interaction between potential demand points and discount stores shows that trade area of each discount store is overlapped each other, and the competition for market share is very severe. This study reveals the applicability of spatial interaction model to analyze and predict the market share for large-scale discount stores. |