| 논문명 |
확률선택모형을 이용한 서울시 소득계층별 상권분석에 관한 연구 / A Shopping District Analysis in Seoul on Income Levels by Probability Choice Model / 제 9 Session: 도시경제 및 부동산 |
| 저자명 |
신승철 ; 정창무 |
| 발행사 |
대한국토도시계획학회 |
| 수록사항 |
대한국토도시계획학회 정기학술대회 논문집 (2005-11) |
| 페이지 |
시작페이지(993) 총페이지(11) |
| 주제분류 |
도시 |
| 주제어 |
상권분석 ; 쇼핑통행 ; 중심지 ; 쇼핑행태 ; 확률선택모형 ; Shopping District Analysis ; Shopping Trip ; Commercial Centrality ; Shopping Behavior ; Probability Choice Model |
| 요약1 |
본 연구는 이를 바탕으로 평일에 쇼핑을 목적으로 통행하는 사람들에 초점을 두어 소득계층별로 중심지 선택패턴이 변화됨을 밝히고, 소득계층간 효용계수를 비교분석하여 각 중심지 속성별로 비교우위를 갖는 소득계층을 도출한다. 마지막으로 통행시간과 중심지 속성의 상쇄관계를 비교분석하여 서울시의 변화하는 상권을 분석하는데 그 목적이 있다. |
| 요약2 |
A Shopping District in the city is a spatial result of consumer's rational choice as well as a concrete geographical territory, especially a rational consumer exhibits an optimal shopping behavior that maximizes the effective value, which is called a utility-maximizing behavior. The purpose of this study is to find out the differences of shopping behavior by income levels and to present the spatial implications for the trade area in Seoul. The characteristics of central place choice are illustrated by the travel time and market attributes that will be determined by each consumer's income levels. For this, Travel census which carried out by Seoul government was used. The results of this study are summarized as follows; First, In all income levels alike, the transfer time appeared to be a negative effect to the probabilistic choice model. Second, In 1996 it was showing that the lowest income lever prefer to shop in the general market rather than department store. but nowadays shopping behavior is changed that shopping centers and large stores have attracted all consumers. and In 2002 the transfer time for shopping was downed compared with in 1996. On the other hands, a shopping district distance is being diminished. This study finds empirically that the shopping district is determined by the consumer's income levels. |
| 소장처 |
대한국토도시계획학회 |