| 요약2 |
According to the recent conveniences in the migration of capital and population, competitions among cities are being intensified. For the goals of introducing investments, securing new residents, and the improvement of city image, cities are focusing their interests on the City Marketing, especially, on the development of the City Brand, which is widely adopted as the means of advertising city's commercial value presented in its image. This study is focused on the Brand Image which is known to be a strong influencing factor as well as a constructing element. Details cover the analysis of the elements and their characteristics and influences, for the purpose of presenting information useful for processing the strategy of future city brand. As the result, traffic facilities, natural environments, functions and phase of city, historical characteristics were deduced as major elements of the city brand images. It was also shown that the city brand images have influence on the overall favorable impression and characteristics, atmosphere, and sightseeing business of the city. |