| 요약2 |
This study aims on presenting the desirable direction for setting up city marketing strategies by analyzing the current situation of city marketing in Korea with a view to emphasizing the importance on city image, development idea, and the distinction through reviewing success cases and planning cases of city marketing for current cities and new towns. The elements inevitably considered in city marketing are the four factors such as city self-containment, city competitiveness, development idea and distinction. The newly defined concept of city marketing in the paper is 'the visible and/or invisible endeavor strengthening the distinction with both city image and novel development idea in order to increase city competitiveness as well as city self-containment.' On the other hand, the requisites which a new town development project enables to stand a good chance of success are four factors as follows; 1. city (place) people want to live, 2. city (place) people want to work, 3. city (place) enterprises can get lots of benefits, 4. city (place) people want to travel. City planning with land use planning should be established concurrently considering both the above four factors and their harmony. City marketing is the job requiring the aesthetics of negotiation with the various experiences on strategy establishment for Urban Planning (Urban Design, Urban Economics, Transportation, Environment, and so on). This study shows the 4 kinds of process in establishment on new town development planning. Among them, the method D which is "Urban Development Conceptualization and City Marketing -> Urban Development Planning -> Implementing Planning." is recommended. |