| 요약2 |
The purpose of this study is to analyze the exterior design factors for brand differentiation of apartment. The brand identity is expressed by various factors that company's name value, environment, marketing methods, and so on. This study provides the practical data that are exterior differentiation factors of domestic construction companies. These data are analyzed by using websites, medias, site survey, etc. The following differentiation factors are obtained as the conclusion of this research which forms the brand image.(1) Perspective factors : Characteristic Brand Logo, Material, Color(2) Specific factors : Skylines of Roof, Figurative, Pointed Edge, Objective Entrance |