| 요약2 |
The locational decision of the newly emerging, large discount stores deserves much attention. The locational decision of stores has important impact on the spatial structure of urban and the development of local economies. Nevertheless there are relatively few literatures on the locational decision of large discount stores. Furthermore, most of the literatures are either theoretical or purely descriptive. This study examines the effects of locational characteristics in the determination of market share of large discount stores. First, separates the trade areas of large discount stores through the theoretical consideration of the Huff Model. Second, examines the relationship the expected market share based on practical analysis of Seoul large discount stores' sales and occupancy rate by sales. As for the locational characteristics, we considered the demographic characteristics, the income characteristics, surrounding characteristics, and store-specific characteristics. The main findings of this study are as follows. The number of households, public transportation, road width, floor area, business hours have a positive effect stably on market share of large discount store. Finally, this is to provide the rational standards in establishing development strategy of large scale commercial facilities like large discount stores through the time series method in site planning. |