| 논문명 |
프랜차이즈 외식점포의 파사드 색채에 관한 연구 / 패밀리 래스토랑, 커피 전문점, 패스트 푸드를 중심으로 / A Study on the Facade Color of Food-franchises |
| 저자명 |
조연경(Cho Youn-Kyoung) ; 우신구(Woo Shin-Koo) |
| 발행사 |
대한건축학회 |
| 수록사항 |
대한건축학회논문집 계획계, v.24 n.1 (2008-01) |
| 페이지 |
시작페이지(81) 총페이지(8) |
| ISSN |
12269093 |
| 주제분류 |
계획및설계 |
| 주제어 |
외식 프랜차이즈 ; 도시가로 ; 파사드 로고 ; 색채//Food-franchises ; Urban-street ; Facade Logo ; Color |
| 요약1 |
본 연구는 프랜차이즈 점포에서 브랜드 이미지가 색채를 통해 어떻게 해석되고 표현되는지 구체적으로 조사하는 것을 목적으로 한다. |
| 요약2 |
The purpose of this study is to analyze how brand images are expressed and interpreted by the colors of Logo in food franchises. Five franchises of 3 different type of food-franchises which have more than 50 chain stores are chosen on a basis of 2007 brand power in food franchise. The results of the study shows, firstly, dominant color used in food franchises are all red series, which shows that the colors chosen by the food-franchises are not diverse, but difference of hue is clear. Secondly, assistant colors were various colors like Yellow, Green and Blue which express middle-value and middle-chroma to reduce psychological and visual inconvenience. Thirdly, if seeing the result of colors taken up the facade, it is widely adopted at logo and canopy and arouse immediate perception of pedestrians. The results of this study on the brand colors used in food franchises are expected to indicate the present color situation in the urban landscape in commercial districts. |
| 소장처 |
대한건축학회 |