| 요약2 |
As demand for Urban Entertainment Center(U.E.C.) rises, the development of U.E.C. is rapidly increasing in the process of urban development. As a result, U.E.C. gets important as an urban component. This study empirically analyzes use characteristics of U.E.C. that are characteristically different from other commercial buildings. Three in variables related to customer U.E.C. use are set up based on the research method of customer behavior: motivations, facilities and behaviors. A survey of customers is conducted door-to-door. Results suggest three points. Firstly, motivations for using the U.E.C were shopping, recreational, and space-using. This implies that citizens use the U.E.C. as a recreational and meeting place as well as a shopping space. Secondly, the most active users of the U.E.C were women, people in their twenties, and students. These people were high in using the facilities, frequency of using the U.E.C., and expenses. Finally, frequent users of retail facilities with high motivation for shopping used the U.E.C, more frequently and stayed there shorter. Frequent users of entertainment facilities used the place less frequently, spent less, and stayed longer. Frequent users of F&B facilities with high motivation for using space stayed longer and spent more. |