| 요약2 |
This object of study is investigate an important of cultural facilities in urban regeneration. The city marketing through cultural facilities development is a part of a series of policies for the development and improvement. First, the values and usability of cultural facilities and their effects on a city were reviewed. As artistic and cultural aspects of a city came to be recognized as a key element in city development, in particular, many advanced foreign cities have effectively interlinked both urban policies and cultural polities with their cultural facilities in order to meet their residents' cultural needs, attract more tourists, and develop cultural industry. In other words, the improvement of cultural environment, along with urban development, could help make new image of a city. Today's, most cities in advanced countries now focus their efforts on the new image development and city marketing. Moreover, cultural governance has been established mainly with the partnership of governmental and non-governmental organizations for regional development. On the other hand, it can be said that Korea is on the way from the expansion in quantity to the development in quality. In this context cultural facilities are used as a medium to make a city's environment creative. When constructing a cultural facility, it is necessary to select a differential and competitive subject for marketing and to establish a unique identity of the city using the cultural facilities. After the characteristics of the city is identified and the definite vision and goals for the city decided, an effective organizations and roles should be established and active promotion for the city should be started with entrepreneurial initiatives. Most of all, there should be residents' voluntary participation and efforts to make the city a better place to live. |