| 요약2 |
As the first complex case of mixing the concepts of Ubiquitous city and Ecological polis, it was considered that differentiated images and its’ own brand must be needed to increase city competitiveness and value. Accordingly, this study focused on searching for strategies on developing U-Eco City Brand and informing the public. For the purpose of the study, this paper tried to find strategies on making differentiated main and sub brand of U-Eco City, varied methods of selling technologies on U-Eco City, and, finally, set up a plan for public relations, by making certification system on U-Eco City, Public relations officers, and its’ related strategic projects. |