| 요약2 |
The principle of store plan on Women's Wear Retail Shop is?emphasizing?the products and delivering the shop image to customers to communicate with them and eventually lead to sales, and furthermore to satisfaction. In modern society, shopping is more than just buying a product, but a way of expression. Trendy items don’t always sell if it’s not presented the right way. Aside from visually pleasing presentation, fashion shops need to provide information on merchandise and a certain image to be more reachable to customers. Therefore, this study proposes a direction of space layout and interior presentation that please both the merchandiser and customer by examining and researching?the Women’s We ar Retail Shop in Fashion Specialty Store. In this study, a new women’s wear retail shop is suggested with various research cases applied using theoretical special layout elements based on analysis of women’s retail shop’s architectural element, presentation element, display sales, functional element and how it effects the movement within the space. |