| 요약2 |
If the brand image is the ‘mind’ of a company, then cafe Facade’s design would be the ‘face’. Facade makes various faces and expression of its brand to distinguish itself from other competitors, and draws attention. Therefore, Facade with the good design increases competitiveness of products or service. As one of the brand image marketing, characteristics of Facade design are very important factors because they are the cafe’s first image. Facade in the commercial space is initially seen by customers so that it gives strong impression. In conclusion, Facade is the symbolic part of a shop. Therefore, the basic concept of the shop and product image should be reflected in Facade design, and it also should strong impression in order to appeal to customers. This study aims to prepare the foundation for planning cafe Facade’s design by analyzing how to express image marketing to the Facade considering the design available to be expressed in Facade as one of marketing methods, and examining the relations between image marketing and Facade. |