| 요약2 |
Recently, there has been a growth of single families around the world and it has become one big consumer population. Now, all constructions companies have to study and to make researches about single family lifestyles for much more beneficial housing plans and marketing strategies. They purpose of this study is to analyze and to suggest what kind of bathroom is suitable and comfortable for them. So, by using the SPSS Windows 12.0, I managed to get the results through the frequency, factor analysis, reliability analysis, one-way anova, t-test etc. The results are 5 life-styles: Substantial Style, Informative Style, Expressive Style, Natural Style and Healthy Style. |