| 요약2 |
The purpose of this study is to analyze the lifestyle types of middle-aged married women with high purchasing power in the current housing market and propose the dwelling style by housing needs analysis. To collect the data, LOV survey method was used for 528 residents in Seoul and metropolitan area. The data analysis used SPSS/PC 14.0 to find the frequency, chi-square, factor analysis, and cluster analysis. The results of analysis are as follows: First, the lifestyle was segmented into four groups such as Conservative goal-achieving lifestyle, Individual self-developing lifestyle, Positive self-trusting lifestyle, Outgoing trend-seeking lifestyle. Second, largely the dwelling style according to lifestyle types was divided into living room-kids room type and living room-kitchen type. Third, there were different preferences on the each type of housing space and the α-space by different clusters. |