| 요약2 |
Korean restaurants far in terms of research design in the room was limited access to the formative aspects. But the restaurant business takes place in space, so the design and management should be considered in relation to business-related factors need to be considered. And customers choose a restaurant on property research and customer satisfaction for restaurant services, etc. A study on the subject of active research underway, but mainly in the restaurant inside the hotel or restaurant is limited to family. The purpose of this study is to target low-priced Korean restaurants plan elements of each party involved to identify and design business, and by examining the status seeks to identify the status and characteristics. Korean restaurants to investigate the status of research and design information related to the significant management-related elements, including elements were investigated. Korean restaurants first survey of the realities, the ideas and vision of the management plan of Korean restaurants, brand attributes are specified, but that does not tend to focus on our customers' desire to purchase and can elicit the sales strategy was insufficient. Accordingly, management plans for both indoor and exterior design to reflect the effects of the space market was small. External environmental characteristics of five companies that emphasizes wellness and the natural trend of the traditions of the menu structure and to pursue Korean restaurants features an indoor image, despite the lack of a similar personality and decorative designs and an emphasis on visual images that highlight the two it is necessary to expand the space forces to promote the availability we have to be comfortable. Secondly, the design aspects of Korean restaurants comes to brand image and space-related design incorporates the image does not represent the characteristics of each brand more differentiated designs are needed. The exterior, interior, decor, POP design concept and images of various design disciplines have been integrated with each other and therefore, this adjustment will need to integrate the design. |