| 요약2 |
The primary purpose of commercial space is to attract more customers and eventually to generate more profits. If a commercial place fails to draw people, it will lose its meaning. This study is designed to examine the attributes of interior design elements with the marketing perspectives. The subjects were selected among eating and drinking places listed on the ‘INTERIORS’, which had been operating over 2 years as of August 2010. Before the case study, research on precedent studies was performed. By adopting a marketing strategy, the AIDMA(Attention, Interest, Desire, Memory, Action) scheme, each subject space was divided into three area: A·I(facade and main entrance), D(hallway and passage) and M·A(main hall and terrace). Important elements were the wall, window shades, structure, material, light and color in the A·I area; and the floor, wall, structure, shape, material, decorations and props, light and color in the D area; while all elements were evenly important in the M·A area. Interior design for commercial space is not only for its use, but more importantly for its underlying purpose. Therefore, more studies should be conducted on how to develop marketing strategies to better utilize commercial places. |