| 요약2 |
The purpose of the study is to establish a solving model of unsold houses(apartment) in Korea. To do so, we have conducted a survey on the experts of the housing markets with a view to establish an AHP (multi-layered decision making model) to calculate an effective and efficient solution for the unsold houses. The conclusions and the implication of this study are as follows; Among the five major categories, the economic supports gained the highest value in its importance, followed by the facilitation through legal or regulatory supports, roles by the public sectors, roles by the private sectors, and the marketing. This implicates that the experts view the economic subsides as the most effective solution for the current problem of the unsold houses, and thought the legal and regulatory supports also important. On the other hands, the roles of the private sectors and the marketing received less attention in terms of their importance, which means that as the problem of the unsold houses is a combined result of various factors, such as, not only the problem of over-supply but also the financial, and the affordability of the houses for its potential purchasers. The effort of the private sector alone is not enough to cope with these factors, and the conventional marketing and promotion would not help to mitigate the situation, as they view the matter. |