| 요약2 |
Customer Satisfaction is, satisfy the customer's needs and expectations, and repurchase being made of the goods and services, trust of our customers is a state that is contiguous. In domestic apartment-house market, construction companies based on the providers of the buyers in the market driven by consumer-driven market is rapidly being changed. Thus, consumer-oriented construction company's brand image in the apartment-house market in the apartment-house to determine the sales rate has emerged as a big factor. Accordingly, construction companies increase their brand image, improve customer satisfaction has a lot of effort. Among these efforts, construction companies have in common is concerned with the flaw. Flaw that the customer can experience directly to the section, flaw occurs, the construction company's brand image and reputation is the fall. To prevent this, companies with quality management and defect management is trying to minimize. In this study, analysis of the apartment-house and the incidence of cases of defects can be reduced through the development of the Check List, construction companies improve customer satisfaction, brand image can be realized is to provide a basic foundation. |