| 요약2 |
In recent years, the concept of highway service areas is developing from simple resting areas to areas of prospective economic growth by providing various services related to neighboring tourist destinations. This study analyzes the surveys of 417 users of 4 highway service areas in Korea. The results from the surveys are used to determine the characteristics which have the most influence in users’ selection of highway service areas. According to the results of the survey, it was determined that 65.3% of the total variables categorized into 3 main factors. The most considered Factor-1 is the appropriate condition of the location (easy access, service area scale, scenery). Factor-2 is appropriate facilities(diversity of the menu, restaurant atmosphere), and finally Factor-3 is the quality of sales (local products, sale of goods). By establishing Structural Equation Modeling (SEM), it was shown that appropriate facilities is 0.98, which turned out to have higher influence than other factors such as location condition is 0.67, goods sales is 0.61. |