| 요약2 |
It is likely said that today's consuming trend can be considered as buying a brand not buying a product. As following this trend, many consumers visiting brand coffee-shops think the interior of the stores is important. So, the aim of this study is to examine the relationship between the interior design and brand identity of those coffee shops, by analyzing how the logo, brand name, slogan, and image of homepage that form the brand identity are reflected at the stores. This article deals 6 brands Starbuks, Coffee-beans, Cafe-bene, Angel-in-us, Hollys coffee, Cafe Pascucci. Above all, a precedent study has done not only by reviewing documents that analyzes the features of the brand identity and interior design, but by searching websites of those brands. Also, a field survey was progressed by taking pictures and doing telephone interviews with the head office employees from February to March of 2011. Consequently, it is found that interior of brand coffee-shops are well expressed in regard to their brand identities though the main targets are same. |