| 요약2 |
The purpose of this research is to provide basic information for future development of an effective brand identity when eating and designing space. This research used case investigation and surveys to evaluate brands and its strategies of interior designs among eating and drinking space located the main market areas in Daegu. The result of this research is as following. First, the result of analyzing the 6 factors shows that the satisfaction of the 'elevation design & store location' was the most important factor. Second, the result of analyzing the satisfaction for the types of architectural characteristic, the family restaurants had more higher satisfaction than the brand coffee shops to ‘interior color & lighting and 'space & furniture layout'. Third, the result of figuring out the improvement necessity degree after standardizing the satisfaction and importance by types, the 6 factors were arranged by 'interior color & lighting’, 'space & furniture layout', ‘location & exterior environment’, 'store size & shape', ‘interior color & lighting’, and ‘elevation design & store location’ in order. |