| 요약2 |
The purpose of this study is to explore important factors of vitalization at the urban outlets. This study attempted to deduct and analyze important factors vitalization among location characteristic, physical characteristic, service quality. Moreover, this study attempted to conduct the analysis using the general statistical processing method based on the demographical data obtained from the questionnaire research on the basis of the understanding that the identity of the specialist is ambiguous when AHP is used under the vitalization factors of urban outlets. And it attempted to analyze the cross-tabs of demographical characteristics by professional group to make an in-depth understanding of the specific contents. Finally, This study was made to find out the degree of importance through the case revealed that the vitalization about urban outlets. The results of the study are as follows First, it was found that the location and service quality is most important among the vitalization factors Second, it was found that service quality is more important factors of vitalization as the more work experience professional group Last, it was distinguished from important factors of vitalization is different among the work experience about outlets |