| 논문명 |
베트남 건설 시장 진출을 위한 SWOT 분석 / Strengths, Weaknesses, Opportunities, and Threats Analysis of Korea Construction Companies in the Vietnam Market |
| 저자명 |
김화랑(Kim, Hwa-Rang) ; 장현승(Jang, Hyoun-Seung) |
| 발행사 |
대한건축학회 |
| 수록사항 |
대한건축학회논문집 구조계, Vol.31 No.05 (2015-05) |
| 페이지 |
시작페이지(87) 총페이지(10) |
| ISSN |
1226-9107 |
| 주제분류 |
시공(적산) |
| 주제어 |
베트남 ; 기업환경분석 ; 건설시장 ; 진출전략//Vietnam ; SWOT ; Construction Market ; Advancement Strategy |
| 요약2 |
SWOT model was used to develop strategies for the Korean construction firms in entering the construction market in Vietnam. Literature review, interview survey, official statistics survey and other research methods were utilized in order to extract internal and external environmental factors of both the firm and local area. By extracting strength, weakness, opportunity and threat factors, a total of 11 strategies were produced: three from SO(Strengths-Opportunities), ST(Strengths-Threats) and WT(Weaknesses-Threats) respectively, and two from WO(Weaknesses-Opportunities). The result of the study can be utilized as a basic data in developing a strategy for the Korean construction firms to penetrate into the construction market in Vietnam. |
| 소장처 |
대한건축학회 |