| 요약2 |
According to modern social developments, the lifestyle and consumption trend of consumers have been changed.
With the correspondence with these changes, the banks have been transformed themselves into a complex cultural space that
provides cultural experiences and rest areas for consumers as a marketing strategy. Therefore, consumers can experience a
variety of experiences in one place and undergo psychological and behavioral changes in the process of experiencing transition
space, which is aimed at researching the trends. The psychological aspect is to be analyzed from the perspective of Gestalt
psychology theory, which focuses on the 'Awareness-contact cycle' and explains the phenomenon in the case of the complex
cultural space of the actual bank through the Gestalt formation-resolution process. The conclusions of this research are as
follows. The complex culture transitional space of banks was a meeting place, a meeting place, a meeting place, a meeting
place, a house guest function that serves as a place of communication, an exhibition function that evokes commercial and
promotional purposes of companies and a waiting time, and a movement function that leads to traffic as a channel that
interrupts various spaces. From the perspective of Gestalt psychology theory, the complex cultural space of the bank is
recognized through the transitional space by the elements that stimulate the senses and form Gestalt. In order to resolve the
formed Gestalt, when it leads to action and becomes in contact through cultural experience, Gestalt will be relieved with
satisfaction, and by turning his attention back to the original banking business. |